Oxford Properties Group

Positioning the Richmond Adelaide Centre

One of OXFORD's premier real estate holdings is the block of buildings between Richmond and Adelaide at York Street in Toronto. But with intensive complex-to-complex competition in the A-space core market, OXFORD had to do more than just upgrade, it had to create an idea of the Centre that would help it compete with power-houses First Canadian Place, Bay Adelaide and others.

We listened hard to what brokers, tenants and ex-tenants had to say about the merits of the block and its potential. We also took the measure of the OXFORD brand and its strong reputation as a great service provider.

By positioning RAC as "The New Centre" and emphasizing the complex's impact on the dirvers of tenant value, OXFORD now has a powerful story to tell brokers and tenants about the superior experience on the site. A renewed Richmond Adelaide Centre will also help pull the gravitational centre of downtown north and bring new life to Richmond Street.

Creative development and new signage, environmental and messaging is underway and you can already see and feel the difference on the site.