Birch Hill Equity Partners

Positioning and Brand Strategy

In an industry where everyone pretty much says the same thing about what they do, Birch Hill (previously TD CPEP) has been doing things their own way, and creating Canada's largest mid-market buy-out firm in the process. We worked with Birch Hill on a brand strategy built on the idea that they can take people where others can't.

With their size, bench strength and reputation for business building, Birch Hill can invest in high-stakes and high-touch situations where others would fail. With their new independence from TD, this new message and a gorgeous new identity, Birch Hill went out to raise $650 million and came back with over $800 million.

Marketing Communications

Birch Hill now has one of the most compelling and user-friendly marketing, sales and lead generation systems in the industry with print collateral, pitch presentation and web resource that reinforce their unique message.

www.birchhillequity.ca
Collaborators: Spencer Francey Peters