Get more from brand strategy Part One: The Organizational Brief
The creative brief. What a curious way to cap off a brand strategy initiative. You mean you’ve spent months asking yourselves and others who you are, how you are different and what your unique opportunity is in the market, and the ribbon you tie around it is a creative brief to inform the design of the visual identity? What about the 900 other ways in which your brand will be experienced, expressed and supported? What about the Organizational Brief™? (Read on …)
