Recession-proof your Brand
Okay, so no one can totally recession-proof anything, but I’ve been thinking about some simple things you can do with and for your brand during down markets, when the temptation is to cut costs, slash prices, eliminate staff, lower service levels, change who you are and very possibly alienate customers (so that when the economy turns around – which it will- they’ll have moved on). I’ve been thinking about five opportunities: (Read on …)
