Comments on: Aspirational brands: Go ahead. Over-promise. http://mjbraide.com/mjblog/aspirational-brands-go-ahead-over-promise/ What's on my mind... Wed, 20 Aug 2008 13:03:07 +0000 http://wordpress.org/?v=2.3.1 By: Orion http://mjbraide.com/mjblog/aspirational-brands-go-ahead-over-promise/#comment-13 Orion Wed, 22 Nov 2006 16:22:34 +0000 http://mjbraide.com/mjblog/aspirational-brands-go-ahead-over-promise/#comment-13 Sorry to see that the spammers hit you. There is a thorough, if somewhat technical, article on Wikipedia about this that might be useful: http://en.wikipedia.org/wiki/Spam_in_blogs In the blog world, authority is in the hands of the users. We have to be our own police force. Lynch mob, anyone? Sorry to see that the spammers hit you. There is a thorough, if somewhat technical, article on Wikipedia about this that might be useful: http://en.wikipedia.org/wiki/Spam_in_blogs

In the blog world, authority is in the hands of the users. We have to be our own police force. Lynch mob, anyone?

]]> By: MJ http://mjbraide.com/mjblog/aspirational-brands-go-ahead-over-promise/#comment-12 MJ Wed, 22 Nov 2006 15:12:58 +0000 http://mjbraide.com/mjblog/aspirational-brands-go-ahead-over-promise/#comment-12 Sorry about the SPAM. To those of you who have RSS feeds to my blog comments please accept my apologies for the unpleasantries that made their way on to my blog last night. I have fixed things so that all comments will now be moderated. Sorry about the SPAM. To those of you who have RSS feeds to my blog comments please accept my apologies for the unpleasantries that made their way on to my blog last night. I have fixed things so that all comments will now be moderated.

]]> By: Orion http://mjbraide.com/mjblog/aspirational-brands-go-ahead-over-promise/#comment-4 Orion Thu, 09 Nov 2006 18:09:31 +0000 http://mjbraide.com/mjblog/aspirational-brands-go-ahead-over-promise/#comment-4 Interesting link here between the "brand realist" of some of your previous posts and the "brand idealist" of your current dispatch. It's, of course, the methodical groundwork -- Malcolm's planning and development -- that is the bridge between the present and future. But how many major brands communicate that sense of forward direction? More often they feel like armed camps? I wonder if you or some of your readers could nominate some good aspirational brands... Interesting link here between the “brand realist” of some of your previous posts and the “brand idealist” of your current dispatch. It’s, of course, the methodical groundwork — Malcolm’s planning and development — that is the bridge between the present and future. But how many major brands communicate that sense of forward direction? More often they feel like armed camps? I wonder if you or some of your readers could nominate some good aspirational brands…

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