The Minder

One of the most satisfying applications of corporate brand strategy is in helping hospitals define their proposition and orient themselves to a promise that sets them apart from others in their networks. This is far more than renaming, re-skinning or capital campaign sloganeering. In Canada anyway, it’s a survival tactic. If you cannot demonstrate to your funders, your patients, your staff and your donors why you matter and the piece of the system only you can own, someone else is going to come along and claim your space. (Read on …)